Growth and Expansion Articles and Blog Posts at CorpNet.com https://www.corpnet.com/blog/category/growth-and-expansion/ The Smartest Way to Start A Business and Stay Compliant Fri, 15 Dec 2023 19:28:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 What Is a Subsidiary? https://www.corpnet.com/blog/what-is-a-subsidiary/ Wed, 21 Jun 2023 17:51:41 +0000 https://www.corpnet.com/?p=67107 The post What Is a Subsidiary? appeared first on CorpNet.

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The word “subsidiary” gets tossed about a lot in the world of business. But what does it really mean? A subsidiary is a company owned or controlled by another business entity (known as a parent company, holding company, or umbrella company). A parent company might own all of a subsidiary or achieve control by having a majority ownership stake (i.e., over 50%).

Because the parent company has a controlling interest, it has a say over its subsidiary company’s governance. For example, the parent company will elect the subsidiary’s board of directors.

Although a parent company may influence its subsidiary’s oversight and operations, the two companies are separate business entities responsible for their own management, debts, legal issues, and other matters. Most parent companies and their subsidiaries are set up as C Corporations or Limited Liability Companies (LLCs).

Advantages of a Subsidiary Company

Below are some benefits of having a subsidiary:

  • Helps Limit Liability – A subsidiary is a distinct legal entity from its parent company. That separation means both companies have limited shared liabilities and are regulated and taxed independently. That arrangement helps protect the holding company if the subsidiary encounters legal issues or financial hardships.
  • Enables Expansion – Creating or buying a subsidiary corporation or LLC allows a parent company to expand into other markets while minimizing the overall business risks. Also, acquiring a company as a subsidiary can allow a parent company to gain specialized expertise and capabilities without doing intensive research and development.
  • Pools Resources – While a subsidiary typically operates on its own, its connection to its holding company provides resources it might not otherwise have access to.
  • May Have Regulatory and Tax Advantages – As its own business entity, a subsidiary corporation or LLC located in a different state or country from its parent company may benefit from more favorable regulations and tax rates. The subsidiary follows its jurisdiction’s laws and tax code rather than its parent company’s.
  • Offers an Opportunity to Diversify – Many subsidiaries are operated and marketed as separate brands from their holding companies. They have their own brand identity, customer base, and reputation. Having a subsidiary gives a holding company the means to diversify its offerings and branch into different niches without creating confusion in the marketplace.

Disadvantages of a Subsidiary Company

Along with their benefits, subsidiaries have some potential downsides:

  • More Complicated Accounting and Taxes – Tracking financials, managing finances, and filing tax returns for a holding company with subsidiaries can get complex. This is especially true when a holding company owns multiple subsidiaries. An experienced accountant and tax advisor can help ensure books and tax filings are correctly handled.
  • Additional Costs – Forming a separate legal entity means paying a filing fee to register the subsidiary and paying fees associated with other requirements (including ongoing compliance to keep the entity in good standing).
  • Introduces More Legal Considerations – Setting up a subsidiary shields a parent company from potential losses, but it can also require understanding different regulations and laws. A subsidiary must abide by the government and tax agency laws and compliance requirements specific to where it operates. Guidance from an attorney can help ensure business owners understand their responsibilities and compliance obligations.
  • Might Cause a Power Struggle – When a parent company does not wholly own a subsidiary, it may struggle to influence positive change if the subsidiary is poorly managed. Decision-making must go through multiple shareholders and a proper chain of command. Even with a wholly-owned subsidiary, conflicts can occur. The subsidiary has its own management structure, and individuals may resist or resent a parent company’s intervention.

How to Set Up a Subsidiary Company

A business entity can create a subsidiary company or become the parent company of an existing business by buying majority shares.

The steps for forming a new subsidiary LLC or Corporation vary depending on the state. It’s critical that owners of the holding company carefully research the requirements and get professional guidance from an attorney and tax advisor.

Below, I’ve listed parts of the process that apply to most companies when setting up a subsidiary:

  1. Approve the Subsidiary – Typically, the parent corporation’s board of directors or parent LLC’s members will vote on forming the subsidiary company at their board of directors or member meeting. The results of the vote are included in the meeting minutes. Also, a resolution (signed by the board chair or an authorized LLC member) is drawn up to make the agreement official.
  2. Register the Business Entity – The subsidiary must be registered in the state where it will operate. Usually, this will be the state where it’s physically located. Through the incorporation or LLC formation process, the holding company is identified as the owner. Before filing Articles of Incorporation or Articles of Organization with the state, the subsidiary must designate a registered agent to receive service of process and other official documents on its behalf. Some states have other requirements as well. For tax purposes, the subsidiary must obtain an EIN and possibly apply for state and local tax ID numbers.
  3. Create a Governance Document – Processes and procedures for operating and managing the subsidiary are formalized in corporate bylaws or an LLC operating agreement. These internal governance documents help keep everyone on the same page and prevent misunderstandings. They explain owners’ and other stakeholders’ roles and responsibilities, set rules for how the business should be run, and describe how various situations should be handled (e.g., if a shareholder wants to sell their ownership interests or members disagree with some aspect of how the company is managed).
  4. Form a Board of Directors – If the subsidiary is incorporated as some form of Corporation (e.g., C Corporation or Nonprofit Corporation), it must form a board of directors according to the state’s requirements and the Corporation’s bylaws.
  5. Apply for Business Licenses – As its own entity, a subsidiary is responsible for obtaining the licenses and permits required to operate the business. Depending on the industry, type of business conducted, and location, licensing might be required at the federal, state, or local level (or all three).
  6. Fund the Subsidiary Company – A subsidiary needs money to operate like any business. By transferring assets to the subsidiary, the parent LLC or Corporation achieves ownership interest in the company. The subsidiary will issue a stock certificate (if a Corporation) or an LLC membership certificate (if a Limited Liability Company) to the parent company.
  7. Keep Up-to-Date Financial Records – Both the parent company and the subsidiary must record any transactions between the two. A subsidiary will maintain separate accounting records as well as have its own financial statements, and its parent company might need to include them in consolidated financial reports. The accounting rules regarding consolidated reporting that a parent company must follow depend on the type of business and percentage of ownership in the subsidiary.
  8. Maintain Compliance – A subsidiary must comply with all relevant business compliance requirements. These may differ depending on the state, business entity type, and other factors. CorpNet’s online compliance monitoring tool can help ensure business owners don’t overlook their responsibilities (such as renewing business licenses, filing annual reports, and holding annual meetings).

Subsidiary FAQs

What is a wholly owned subsidiary?

When a subsidiary is 100% owned by a parent company, it’s called a wholly owned subsidiary. The parent company holds all common stock in the subsidiary, achieved by either forming the subsidiary or acquiring full control of the company. In a wholly owned subsidiary, the parent company has direct control over appointing the subsidiary’s board of directors, thus giving it a high degree of influence over the subsidiary company.

What’s the difference between a subsidiary and an associate or affiliate company?

When a business has partial but not majority ownership of another company, the company is referred to as an associate or affiliate company. Generally, an associate or affiliate company has between 20% to 50% ownership.

How is a subsidiary company different from a branch?

The most significant difference between a subsidiary and a branch is legal separation. A subsidiary is its own legal entity whereas a branch is an office or other physical presence that a company sets up at a location other than its primary location. A branch is considered the same legal entity as the main business. Therefore, the parent company controls all aspects of the branch and is responsible for all legal and financial debts of the branch.

Can a subsidiary be a Corporation or LLC?

The parent company decides on its subsidiary’s legal business structure. Both legal, tax, and administrative considerations will affect the decision. Both LLCs and Corporations limit the liability of the parent company, but those structures are taxed differently and have different startup and ongoing compliance obligations.

Does a subsidiary’s holding company have to be a Corporation?

No, limited liability entities may also be holding companies. Note that some states restrict ownership, prohibiting trusts from owning stock in a subsidiary. Other restrictions might also apply depending on the state’s laws.

Can a subsidiary be an S Corporation?

An S Corporation cannot be owned by a C Corporation, LLC, Partnership, or another S Corp (with a few exceptions). Therefore, under most circumstances, a parent company cannot have a subsidiary set up as an S Corporation.

Do subsidiaries file their own tax returns?

By default, a subsidiary that is a Corporation must file its own tax return. However, by filing IRS Form 1122 (Authorization and Consent of a Subsidiary Corporation to be Included in a Consolidated Income Tax Return), a subsidiary corporation may opt to be included in a consolidated income tax return filed by its parent corporation.

Because a subsidiary set up as an LLC is a pass-through entity, its profits, losses, and tax obligations flow through to the parent company and are reported on that LLC’s or Corporation’s income tax return.

In addition, some states may require LLCs to have separate filings between parent and subsidiaries for Franchise Tax or other state income tax based on gross sales or net income for doing business in said state.

What are some real-world subsidiary examples?

Many well-known corporations own subsidiaries which you may or may not be aware of. I’ve listed a handful of examples below sourced from the companies’ most recent (as of this writing) annual reports filed with the SEC. Note that the corporations mentioned have far more subsidiaries in addition to the examples I’ve shared.

Coca-Cola Subsidiary Examples Include:

  • Atlantic Industries
  • BA Sports Nutrition, LLC
  • Energy Brands, Inc.
  • European Refreshments Unlimited Company
  • The Coca-Cola Export Corporation

McDonald’s Subsidiary Examples Include:

  • McDonald’s Deutschland, LLC
  • McDonald’s Restaurant Operations, Inc.
  • McDonald’s USA, LLC
  • McDonald’s Real Estate, LLP [United Kingdom]
  • McDonald’s Restaurants of Canada Limited

Apple, Inc. Subsidiary Examples Include:

  • Apple Insurance Company, Inc.
  • Apple Korea Limited
  • Apple Operations Limited
  • Apple Sales International Limited
  • iTunes K.K.

Ford Motor Company Subsidiary Examples Include:

  • Canadian Road Leasing Company
  • Ford Component Sales, LLC
  • Ford European Holdings, Inc.
  • Ford Holdings, LLC
  • Ford Motor Company Limited

Is a Subsidiary Right for You?

That’s a question that demands some significant thought and research. I recommend that business owners talk with an experienced attorney and accountant or tax expert to explore whether a subsidiary arrangement or other approach to structuring multiple businesses will be most advantageous. When it comes to the legal, financial, and tax implications, there are no such things as being too informed or prepared.

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What is a Holding Company? https://www.corpnet.com/blog/what-is-a-holding-company/ Sat, 27 May 2023 17:32:04 +0000 https://www.corpnet.com/?p=42405 The post What is a Holding Company? appeared first on CorpNet.

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Many business owners operate multiple businesses and there’s a good reason for that. Once you have one business and business structure in place, it’s much easier to get a new business off the ground than if you had to start from scratch each time.

At some point in your entrepreneurial life, you may come upon an idea or opportunity too good to pass up. But you have no intention to stop operating your current business. So, the question becomes how should you structure the new business. Should it be a part of the original business, a DBA (Doing Business As), or a completely separate business with a holding company as the overall controlling entity?

A holding company is a legal entity (usually a C Corporation or Limited Liability Company) that retains a controlling interest in one or more companies termed subsidiaries. Also known as a parent company or umbrella company, a holding company serves as asset protection and helps to limit liability risks among all the subsidiaries.

Increased Liability Protection

The biggest reason for creating a holding company is to limit liability risks among the subsidiary businesses in your corporate umbrella. The holding company actually owns each business’s assets, instead of each operating entity owning its own. Therefore, in case of legal or financial risk, the businesses and the owner are (mostly) protected from liability.

In addition, a holding company can also own:

  • Stock and securities
  • Intangible assets such as trademarks, patents, or copyrights
  • Real estate
  • Other businesses

The holding company serves as the administrator of the subsidiary entities but has no direct operations tied to it. Again, it owns the assets required to operate the LLCs beneath it.

Additional Advantages

In general, the activities of one subsidiary do not affect the activities of another subsidiary under the same parent company. Also, as long as the holding company has not actively participated in the operations of a subsidiary, the holding company cannot be held liable for that subsidiary. There are exceptions, of course. The exceptions are when the subsidiary and holding corporation have pierced the corporate veil, meaning has knowingly committed some sort of fraud or negligence.

Each subsidiary under the holding company is its own separate company, too. If you decide to form LLCs for each subsidiary, each one is responsible for registering with the state, filing separate Articles of Organization, having separate operating agreements, bank accounts, payroll, and filing separate tax documents. Fortunately, that also means you as the owner of the holding company can raise separate monies, attract investors, and create partnerships for each subsidiary, which may be far easier than attracting investors for a bigger corporation with many divisions.

Whether the holding company is an LLC or a C Corporation and owns more LLCs or C Corporations doesn’t matter except when it comes to filing taxes. If the LLC holding company owns a corporation, the LLC holding company must elect C Corporation tax status.

Setting Up a Holding Company

To benefit from the liability protection of a holding company, you’ll want to set up the holding company as a corporation or LLC.

Holding Companies as C Corporations

C Corporations offer personal liability protection for owners and shareholders because the corporation is a separate legal entity and all actions of the corporation belong to the corporation only. A corporation can also sell stock or shares and if you ever plan to go public, the business must be structured as a C Corporation. Because the corporation is a separate entity, the profits and losses of the corporation are reserved for the corporation. If owners or shareholders receive dividends, they are taxed on their shares.

The biggest complaint about becoming a C Corporation is the amount of paperwork, filing fees, and deadlines. C Corporations must adopt bylaws, hold annual director and shareholder meetings, and keep meeting minutes with corporate records.

However, many businesses form C Corps because liability protections are advantageous. Also, the Tax Cuts and Jobs Act reduced the corporate tax rate from 35% to 21%, which makes the C Corporation legal structure even more appealing.

Holding Companies as Limited Liability Companies

A Limited Liability Company also offers protection from personal liability and has less stringent requirements than C Corporations. Owners of the LLC are called members and can choose whether they want to be taxed as a Sole Proprietorship, Partnership, S Corporation, or C Corporation. In general, an LLC does not need to have an annual meeting or a board of directors, however, it should have an operating agreement, so members are clear on organizational structure. LLCs cannot issue stock to raise capital.

Your holding company should have an appointed board of directors to govern the holding company and manage the subsidiaries.

Note: A sole proprietorship is not eligible to be a holding company because it isn’t registered with a state.

CorpNet Can Help!

Once you’re ready to set up your holding company, it’s important to create a business plan and strategy to acquire or start new subsidiaries. Go over the plan with your attorney and financial advisor to work out any kinks.

When you’re ready to incorporate, contact CorpNet to help you with all your business registration filings! We can save you time and money when preparing and submitting your paperwork.

Business Structure Wizard

Choosing a business structure can be a tough decision for the new business owner. CorpNet wants to make the process easier.

This free, online tool helps small business owners navigate the process of picking the right business structure for their new business.

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A New Approach to Setting Business Goals https://www.corpnet.com/blog/setting-business-goals/ Wed, 03 May 2023 14:21:34 +0000 https://www.corpnet.com/?p=66561 Success means different things to different people. Regardless of how you define it, success depends on your goals and what you want from your business in the months and years ahead. Often, entrepreneurs think of their business goals as achieving specific metrics or dollar amounts. Paying attention to numbers is important, but I believe there’s […]

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Success means different things to different people. Regardless of how you define it, success depends on your goals and what you want from your business in the months and years ahead.

Often, entrepreneurs think of their business goals as achieving specific metrics or dollar amounts. Paying attention to numbers is important, but I believe there’s much more to consider when pondering what success looks like and how to achieve it.

As a serial entrepreneur, I can attest to this: your business affects virtually every aspect of your personal life. From your health and interpersonal relationships to your self-fulfillment and financial security. So I encourage you to think about your short-term and long-term business goals in the context of your vision for how you want to live now and in the future.

Short-Term Business Goals

I consider short-term business goals to be objectives for the months ahead (within one year from the here and now).

Let’s say Elsa is a relatively new business owner. Here are some examples of what she might put on her list of short-term business goals:

  • Develop company core values within the next 30 days to help ensure her company’s culture, mission, and vision align with her personal values and ethics.
  • Implement a cloud-based project management solution in the next 60 days to streamline company communications so she doesn’t have to stress about important details slipping through the cracks.
  • Form an LLC or incorporate her business within the next two months to protect her personal assets from her company’s liabilities.
  • Elect S Corporation tax treatment to minimize her self-employment tax burden.
  • Adopt a new late payment policy that includes a two-percent late payment fee on 30-day past-due accounts to encourage her clients to pay on time, thus improving cash flow.
  • Set up a payroll process and register for payroll taxes within six months so she can hire an employee. Doing so will allow her to focus on the work she enjoys most and spend more time with her family.
  • Elect for paperless billing from all vendors who offer it so she can eliminate company waste and align her business with her personal eco-friendly beliefs.

Long-Term Business Goals

Long-term means different things to different people. For this article’s purpose, let’s consider long-term business goals as those to be accomplished a year or more down the line. They provide a way to keep your eye on the prize! I like to view long-term goals through the lens of what I want my life to look like in the future and what must happen in my business to make that vision a reality.

Let’s again consider our hypothetical business owner, Elsa. What might some of her company’s long-term goals examples be?

That will depend on her long-term personal goals. Suppose she wants to:

  • Maintain a healthy work-life balance.
  • Do the work she enjoys most and does best.
  • Save enough money to substantially help her kids pay for college.
  • Retire by a specific age.
  • Be financially secure throughout her retirement years.

Based on those aspirations, here’s what her long-term business goals might look like: 

  • In the next 18 months, secure one or more investors to provide funding for ramping up production and expediting growth.
  • Within two years, expand her business into multiple states (i.e., foreign qualify) to tap new target markets and bolster revenue.
  • Within 24 months, have a sales department of at least three employees dedicated to business development and nurturing relationships with prospective customers.
  • Launch a new product or improve an existing one every year to keep her company competitive and at the forefront of her industry.
  • Expand her e-Commerce website to enable her to sell her products globally within three years.
  • Continually develop employee incentive programs to maintain a skilled, professional workforce.
  • Increase brand awareness through ongoing networking, marketing, and public relations efforts.

Tips for Creating Your Business Goals

There’s no right or wrong way to set goals, but it can be helpful to keep some best practices in mind:

  • Think about what you want your future to look like.
  • Consider what must happen in your business for you to achieve that future.
  • Write down your goals, making them as specific and measurable as possible.
  • Review your goals and adjust or weed out any that are unrealistic.
  • Regularly review your goals to assess your progress, identify roadblocks, and adjust your strategy (if necessary).
  • Celebrate your successes as you achieve your goals.

The process is not rocket science, but it does require focus, ongoing attention, and commitment.

What Are Your Goals?

As you can see, there’s a theme throughout this article. Business goals directly impact an entrepreneur’s life. As a mom of four, I know this well!

Nearly every decision I’ve made for my company has in some way affected me personally — my finances, my physical and mental well-being, my relationships with family and friends, and more. That’s why it’s so critical to resist setting short-term and long-term business goals in a silo. As you work on your goals and business plan, consider what you want not only for your company but also for your life.

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Adding Partners to an LLC https://www.corpnet.com/blog/adding-partners-to-an-llc/ Mon, 03 Apr 2023 19:52:06 +0000 https://www.corpnet.com/?p=65901 When growing your Limited Liability Company (LLC), you may come to the point where you want to add a partner (or partners) to help you scale your business. Whether you’re looking for an injection of capital, some with specialized knowledge or skills, or want to reward loyal employees, adding new LLC partners is fairly simple […]

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When growing your Limited Liability Company (LLC), you may come to the point where you want to add a partner (or partners) to help you scale your business. Whether you’re looking for an injection of capital, some with specialized knowledge or skills, or want to reward loyal employees, adding new LLC partners is fairly simple as long as you follow the rules required by your state and as stated in your LLC operating agreement.

LLC owners are called members, so when you’re adding new partners, you’re actually adding new members to your company. How you add partners depends on the kind of LLC you currently own, what state (or states) you operate your business in, and the data that was initially submitted in your original formation documents.

The Reporting Impact of Adding LLC Partners

In general, adding new members to your LLC does not require notifying the Internal Revenue Service (IRS). That said, there are some situations to be aware of.

These situations could change how you report income after modifying LLC ownership:

  • As a single-member LLC, a company is considered a disregarded entity, with all business profits and losses reported on your personal tax return. Multi-member LLCs are taxed as partnerships; therefore, going from a sole owner to multiple owners changes the company’s tax classification and requires partners to file IRS Form 8832.
  • In addition, a change in ownership may require your LLC to obtain a new Federal Tax ID Number or Employer Identification Number (EIN). Check with your accountant or the IRS to see if you need a new number to proceed.

Updating the Operating Agreement

Similar to corporate bylaws, which document a corporation’s organizational structure and policies, LLCs need an operating agreement. This document generally covers the contributions of members, the rights of members, the obligations of the members, and the process of income distribution to members.

Although states do not require LLCs to file their operating agreement with the state government, many require LLCs to always have an updated operating agreement on hand if needed.

When an LLC is initially formed, the operating agreement is drafted and all members must sign it for it to be effective and valid. The operating agreement should define key business decisions such as adding new members. If no operating agreement exists, the LLC must follow the state’s procedures for adding new members.

Essentially, adding a new partner or partners to an LLC requires:

  • Amending the LLC’s operating agreement by drafting a resolution and having the current LLC members vote on the resolution.
  • To pass the resolution, all LLC members must vote in favor of it.
  • Once the resolution is approved, the operating agreement needs to be amended to include the new partner’s name, address, financial contribution, and participation responsibilities.

State Requirements for Adding a Partners

Because LLCs are state-governed entities, your state may require you to take additional steps to add partners to your LLC.

For example, here are a few state requirements to look out for:

  • If your state requires the names of LLC members to be recorded in the formation documents (Articles of Organization), you must file an amendment with the state and pay the filing fee.
  • If your state requires LLCs to file an annual report, you must add the partners’ names by the annual report’s due date.
  • For LLCs conducting business in multiple states, your company had to file for a foreign qualification in each state by submitting a Certificate of Authority application form and paying the required fees. You need to review each state’s requirements if foreign qualification applies.
  • If you’re operating in multiple states, at the time of formation you were required to appoint a registered agent in each state because your company’s headquarters are not in the state. The registered agent handles in-state processes on behalf of the company. Therefore, when you add partners to your LLC, you’ll likely also need to amend your out-of-state documents by informing each of your registered agents.

We’re Here to Help

Need help staying in compliance when adding partners to your LLC? CorpNet can help you prepare the necessary documentation to keep your business in compliance.

Visit our business filing services to see a complete list of functions we can help with. From filing Articles of Amendments to Conversions, we can help make the entire process fast and easy.

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How to Hire a Ghostwriter for Your Accounting Blog https://www.corpnet.com/blog/hire-ghostwriter-accounting-blog/ Thu, 23 Feb 2023 13:54:25 +0000 /?p=17084 The post How to Hire a Ghostwriter for Your Accounting Blog appeared first on CorpNet.

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Does your accounting business need a blog? The answer is yes! Website content like service pages and blog posts help your business rise in the search engine rankings and this means more people will find your website and inquiry about your service offering. So, if your business website doesn’t have a blog, it’s time to create one.

If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern. But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write some, or even most, of your posts? By choosing the right ghostwriter to outsource your content marketing to, you can multiply its effectiveness while saving yourself time.

Getting Started With Your New Blog

Professional services businesses have a specific set of challenges when it comes to marketing and content creation for your website. Unlike retailers selling a product, your accounting business is a knowledge-based service and it is burdened with selling intangible items. So how can you make your website content stand out?

Before you can look for the perfect ghostwriter, you need to decide what kind of content marketing plan you want to have. This would include things like topics you’d write about, your target audience, the frequency of posts, and the tone of voice you’d like to have. When thinking through this content plan focus on the people you want to help, the problems they have, and how you can help solve those issues.

The tone of your content is important because it conveys your personality and the way your firm treats clients. If you want to be the down-to-earth, neighborly accountant, make sure you highlight that aspect of your personality in your posts (especially videos and podcasts). If you want to portray more of a professional and business-like personality, you should take a more formal tone.

Here are five essentials for creating quality website content:

  1. Timing – The best way to attract eyes to your content is to make your subject timely. Try tying your content to something recent in the news.
  2. Relevance – Not every topic is relevant to all clients. To make sure you offer something for everyone, cover a wide range of topics. Regularly check your website’s analytics to see what topics get the most traffic, and write more on the same subjects.
  3. Interesting – This is where a great ghostwriter can really make your content shine. It’s not always easy to make accounting topics interesting, so you’ll need a talented writer with a conversational touch.
  4. Educational – Readers should always learn something from your content, whether it’s 10 mistakes not to make when filing taxes, or that you’ve hired a new associate with small-business expertise. The more you can educate prospects, the more you’ll gain their trust and convert them into paying clients.
  5. Call to action – Content exists in order to get a response from your reader. To help your content generate leads, offer them something of value in return for clicking on a link, or link to more information on your website.

Even if you hire a ghostwriter to handle the actual writing, you need to keep up-to-date on what marketing efforts are working. Google Seach Console and Google Analytics are two free tools that will help you monitor your website traffic. This will help you adapt your plan and content to increase traffic and website conversions.

Once you have your blog style and content planned out, you’ll need to explain your goals for the blog to your potential ghostwriters. Yes, SEO is important for lead generation, but you also want to portray your thought leadership and problem-solving skills.

Finally, make sure the ghostwriter understands your target audience. If your accounting business specializes in a certain industry or client demographic, for example, make sure you have background materials or buyer personas to share with your writer.

3 Tips for Choosing a Ghostwriter

Now it’s time to find a ghostwriter. Don’t try to rush this process. After all, this person (or people) will be writing under your name and/or the names of your staff. It’s essential to make sure the person’s writing fits with your company culture and your blog style.

There are thousands and thousands of freelance writers looking for opportunities to write for your blog. To find some, ask other business owners for recommendations, or take a look at freelancer marketplace websites such as Upwork and Freelancer.

You can also reach out to bloggers you enjoy reading who have the tone and style you seek. Find out their rates and see if they’re interested in writing for your blog. Most blogs have contact information for their bloggers, or you can reach out to them on social media.

While financial or accounting knowledge is a plus, it’s not necessarily essential. Plenty of people who understand accounting can’t write about it—but a good writer can learn about, and write about, any topic.

1. Ask for Writing Samples

Once you have some possible bloggers in mind, ask for writing samples or places you can find their work online. Ask your candidates to write a sample blog post for you, either on spec or for a low rate, as a test.

Give the writer all the information you can on what you want to see, such as:

  • Tone
  • Word count
  • Links to include
  • Important points to make
  • Keywords to use
  • Other style guidelines such as subheads and meta descriptions

A test run is important to find out if the freelancer can write, follow directions, and meet deadlines. You never know if the samples you were given were heavily edited until you assign an original topic. You don’t want to have to edit every piece before it gets posted, so look for someone with strong self-editing skills.

2. Establish a Budget

Set a budget for your blog before you start looking for a ghostwriter. Content costs range from very cheap (usually poor-quality items from content farms) to $1 to $2 per word for more experienced writers.

If you like a writer but their price is too high, perhaps they can do fewer, but better quality blogs for you. If the price you’re willing to pay is below their usual rate, some bloggers will reduce their prices in exchange for steady work.

Don’t expect to find a quality writer who understands accounting at a discount rate. You’ll want to spend the money to find the best person to properly promote you and your service offering.

3. Set Clear Expectations

Once you find the right person (or people), set up a schedule for turning in posts. Will you give them access to your website software to add the blog posts? Or will someone internally manage, edit, and post the posts? Will the writer provide photos, or will you do it? Either way, make sure you are licensed to use any photos that run on your site and that you credit the photographers properly.

Before working with a ghostwriter, always create a contract specifying that you own the content they write. Don’t forget to keep a keen eye on everything content related. Your content represents you and your business.

Over time you’ll likely develop a relationship with your ghostwriters. As they become more familiar with you and your business, they’ll become more like a partner, and be able to suggest topics, as well.

Expanding Your Reach

Finding partners is key to your accounting firm’s success. One of the reasons outsourcing your content makes good fiscal sense is that it frees you up to do what you do best—taking care of your client. Teaming up with CorpNet, which offers incorporation services (and more) in all 50 states, enables you to take better care of your clients—offering them more services.

For instance, if you become a CorpNet Reseller you get wholesale discounted pricing on CorpNet’s extensive lineup of services, such as:

Once you sign up for the program, CorpNet securely manages your client’s compliance documents, alerts you to important compliance deadlines, and makes filing an annual report or renewing a registered agent so much easier and less time-consuming.

Explore the Partner Program

The CorpNet Partner Program makes offering incorporation, LLC formation, and annual corporate compliance filing services simple for accountants, bookkeepers, CPAs, QuickBooks Pro-Advisors, Enrolled Agents, lawyers, and tax professionals.

The post How to Hire a Ghostwriter for Your Accounting Blog appeared first on CorpNet.

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The Bookkeeper’s Guide to Outsourcing https://www.corpnet.com/blog/bookkeepers-guide-outsourcing/ Fri, 17 Feb 2023 14:04:47 +0000 /?p=16703 The post The Bookkeeper’s Guide to Outsourcing appeared first on CorpNet.

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How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses.

Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring an expert help make more sense for your needs and your bottom line? Here are seven areas of business you can outsource either completely or partially, depending on your needs and your budget.

Seven Business Areas to Outsource

1. Legal Issues

You will most likely need legal advice or representation at some point in your entrepreneurial career. Don’t wait until a problem arises to search for a good attorney. Have one involved in your bookkeeping business from the beginning and keep them informed of what’s going on in your company. That way, when you need them to create or look over a contract, they’ll be ready to go.

Do you have ongoing or recurring legal tasks such as business filings, licenses and permits, annual reports, and such? You can save time by outsourcing these complicated corporate compliance issues to an online service such as CorpNet. CorpNet will stay on top of all the deadlines and requirements in the state where your bookkeeping business is located and make the appropriate filings for you.

2. Human Resources

If you have just one or two employees, you might think your business’s HR responsibilities can be managed in-house. In reality, an outside HR company can actually oversee a whole range of human resources tasks you might otherwise have to outsource to multiple providers.

Depending on your business’s size and needs, these functions could include:

  • Payroll processing
  • Employee benefit plan management and administration
  • Employee recruiting
  • Training new employees
  • Employment law compliance such as safety (OSHA)
  • Employee health insurance
  • Coordinating virtual employees
  • Hiring other freelancers

Here are some popular companies and websites that assist with outsourcing human resources tasks:

HR outsourcing companies generally charge a flat monthly fee or a percentage of each employee’s salary.

3. Technology Help

All things tech is probably where you’ll want to outsource most of the tasks in your bookkeeping business. It’s always smart to learn how to handle a few IT functions yourself, but when it comes to the big jobs, like switching web hosts or fixing a virus-infected computer, it makes more sense to spend the money and outsource to an expert. You can save hours of frustration and lost productivity by turning the reins over to someone in the know.

If the tasks are something you can learn yourself, make sure to ask the IT person to show you how to do it. That way, you can handle the little stuff going forward and save the big jobs for them. AMore than 31% of IT services were outsourced last year. Other commonly outsourced tech tasks include web and app development, AI and IoT, website development, and quality assurance.

Here are some popular companies and websites that assist with outsourcing technical tasks:

4. SEO and Content Marketing

How good is your bookkeeping business’s SEO? To find out, try searching for “accounting business,” “bookkeeper,” “CPA,” or if you cater to a specific type of client, try searching specifically, such as “small business accountant” or “restaurant accountant.” Are you satisfied with the results you get? How far down the ranks does your local accounting business show up—if it does at all? Now, try Googling your exact business name. What pops up then? Obviously, the goal is to gain SEO superstar status—and that means getting your accounting business highly ranked in search engine results when potential customers are searching for accounting firms in your community.

Unfortunately for your bookkeeping business, SEO algorithms change all the time. SEO is a tricky game that takes lots of constant attention that you may not have to give. Find an SEO expert you can keep on retainer to help you keep your website up to date on what search engine algorithms are looking for, plus get you listed on all the search directories your bookkeeping business should be listed. Will the SEO expert be able to fill your website with valuable content or can they advise you on how to find the content? Then there’s video content, which can improve your SEO and draw more traffic to your website.

Because social media plays such a big part in SEO, make sure your expert knows which platforms your business needs representation on and can give advice on what you should be posting and how often.

Common tasks outsourced for agencies for SEO and content marketing:

  • Web pages
  • Blog posts
  • Product descriptions
  • Social media posts
  • Email campaigns and newsletters
  • eBooks
  • White papers
  • Video publishing
  • Search engine optimization

Here are some quality agencies to outsource SEO and content marketing to:

Probably the most time-consuming task for your bookkeeping business has to do with finding new clients. You might be your business’s best salesperson, which makes sense since you are the owner and the face behind the business. But when it comes to marketing, getting some expert help can really ramp up your business and bring in more new leads. When you outsource your marketing efforts, you’ll have someone on your team keeping up with the latest trends in digital media and local campaigns. You can work with a freelance marketing person or a marketing communications company, depending on your budget. Either way, the marketing experts will most likely represent many different companies. Make sure they know your industry and do not represent any of your competitors.

6. Graphic Design

You can find great graphic design help via marketplaces or via smaller agencies that specialize in handling one-off projects for clients. And the best part of these services is the quality of their work. If you pick the right freelancer for your project, you’ll be amazed at the quality of work they can produce. From full website design and logos to social media posts and slide decks, a solid graphic designer can be a big boost to your business.

Common tasks outsourced to graphic design agencies and marketplaces:

  • Logo design
  • Business card design
  • Letterhead
  • Email signatures
  • Email templates
  • Posters
  • Website design
  • Social media posts
  • PowerPoing presentations
  • Pitch decks

Here are some graphic design marketplaces and agencies that specialize in outsourcing:

7. Odds and Ends

You’d be surprised how many time-wasting little tasks pop up during the average day of a small business owner. Whether it’s putting together the new desk you got from Ikea or designing a new flyer for your bookkeeping business, websites like TaskRabbit and Fiverr can be the answer to your prayers. Visit these sites to put small “odds and ends” jobs up for bid to thousands of freelancers and get just about anything done on the cheap.

Where to Find Help

There are many places to find help for your business. Start by asking your fellow small business owners for recommendations. You can also check online directories and matchmaking sites for outsourcing possibilities in fields like technology, HR, and business compliance. No matter where you find your outsourcing options, be sure to check references and always use a written agreement before starting any work with them.

The post The Bookkeeper’s Guide to Outsourcing appeared first on CorpNet.

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The Difference Between a Business Entity Statutory Conversion and Business Domestication https://www.corpnet.com/blog/difference-between-business-entity-statutory-conversion-business-domestication/ Thu, 05 Jan 2023 16:30:37 +0000 /?p=17222 Statutory conversion vs. business domestication. One changes a business entity type; the other changes a company's home state. Read on to learn more!

The post The Difference Between a Business Entity Statutory Conversion and Business Domestication appeared first on CorpNet.

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Quite often, my team at CorpNet fields a lot of calls and emails from business owners that want to make changes to their companies via business filings specifically wanting to file for a statutory conversion. Some changes are rather simple and straightforward, while others are more significant and substantial.

Two of the more involved type of changes some clients request are statutory conversion and business domestication. And sometimes, people confuse the two.

So, I thought it would be helpful to share some general information about what they are and how they’re different. Realize that both statutory conversions and domestications have legal and tax ramifications, so while you can gain some basic knowledge from this article, it is no substitute for expert guidance from a licensed attorney and tax advisor.

In short form, below are what each of these terms means:

  • Statutory Conversion – Changing from one business entity type to another
  • Business Domestication – Moving a business entity to a different state, changing its residence (a.k.a. changing its domicile)

Statutory conversion and domestication are two distinct concepts. Let’s talk about each one in more detail.

What is a Statutory Conversion?

A statutory conversion is by far the easiest way to convert one business entity type to another. The problem is not all states allow businesses to convert to another entity type without completely dissolving the company and starting a new one.

Why would business owners want to change the legal structure of a company? Different factors may influence that decision including the following situations:

  • Personal liability protection
  • Tax rates and allowable deductions
  • Bringing on (or removing) additional owners
  • Management flexibility
  • Potential to raise capital for growth and expansion

The steps and documents involved in doing a statutory conversion vary from state to state and depend on a business’s current entity form and the one it will be converting to.

The steps involved in performing a statutory conversion usually include:

  1. Write a Plan of Conversion.
  2. Get approvals from the governing bodies (e.g., shareholders, the board of directors, LLC members) of the entity.
  3. Complete the formation document for the new entity type (e.g., Articles of Incorporation or Articles of Organization).
  4. Complete a Certificate of Conversion for the post-conversion entity.
  5. File the formation document and certificate of conversion (and filing fees) with the state.

Because statutory conversions aren’t available in all states and the process varies in the states that do allow them, it’s critical to get professional legal guidance to ensure you understand the requirements.

Examples of Statutory Conversions

Change from an LLC to a C Corporation

As a company grows, it’s common that so does its need to raise capital to fuel additional growth. That’s why we see a lot of Limited Liability Companies (LLCs) that eventually convert to corporations. The corporate business structure allows a company to attract venture capitalists and raise money through selling stock.  For the purposes of this article, let’s look at converting an LLC that’s taxed as a Partnership to a C Corporation.

Where states allow statutory conversions, the procedure is relatively simple:

  1. Prepare a plan of conversion.
  2. Have LLC members approve the plan of conversion.
  3. File a certificate of conversion and articles of incorporation.

Sometimes, the conversion process also requires getting a new EIN (Employer Identification Number) for the corporation.

If the state doesn’t allow for conversions, then the LLC will have to dissolve and start a new company as a corporation or complete a statutory merger. The latter is more complicated than a statutory conversion but less involved than entirely closing the business and starting a new one.

A statutory merger involves changing the LLC to a corporation, and the LLC’s members become shareholders in that corporation. After approving a plan of merger, those individuals swap their membership interests in the LLC for shares in the corporation. A certificate of merger (and any other state-required documents) must be filed with the Secretary of State’s office to finalize the process.

Beyond the conversion and business formation documents, other corporate compliance elements must be completed, too, when converting from an LLC to a C Corporation. For example:

  • Drafting bylaws
  • Electing corporate officers and a board of directors
  • Holding a board meeting
  • Issuing stock certificates

Change from a C Corporation to an S Corporation

Another request we get from CorpNet clients is to change a C Corporation to an S Corporation. One reason for this is to simplify corporate compliance obligations. Another is to avoid the double taxation that C corps undergo as corporate income is taxed at the corporate rate and then again at the individual level when distributed as dividends to shareholders. A tax advisor might suggest that the pass-through tax treatment of an S corporation would be more beneficial.

The S Corporation is a tax election rather than an actual entity change so it can be accomplished easily with a single tax form, IRS Form 2553. There is some timing to consider for making the S Corp election:

To receive S Corporation tax treatment for the entire year, a C Corporation must file IRS Form 2553 no more than 75 days from its date of incorporation or no more than 75 days from the start of the current tax year. So, if a C Corporation was formed on January 1 (and its tax year is the calendar year), it must file a 2553 form by March 15 to receive S Corp tax treatment for the current tax year.

Note that the IRS has restrictions on what corporations can elect S Corp status.

To qualify, a corporation must:

  • Be a domestic corporation
  • Have no more than 100 shareholders
  • Have shareholders that are individuals, certain trusts, and estates (they may not be partnerships, corporations, or non-resident aliens)
  • Have only one class of stock
  • Be an eligible corporation (i.e., not be ineligible as are certain financial institutions, insurance companies, and domestic international sales corporations)

An LLC can elect for S Corporation status while retaining the LLC entity structure by filing IRS Form 2553. The advantage to LLC members is that only their wages and salaries paid to them from the LLC have self-employment taxes imposed. Generally, with an LLC disregarded entity, self-employment taxes (Medicare and Social Security) are applied to all business profits.

Change from a Corporation to an LLC

Corporations formed by non-U.S. citizens may at some point discover that the corporate double taxation scenario is hurting them financially. But unfortunately for them, they are not eligible to elect for S Corp status. So, how can they take advantage of pass-through taxation? The answer is to convert to an LLC.

Some states allow for statutory conversions from a corporation to an LLC, but others do not. It’s essential for business owners to check with the state (and I recommend talking with an attorney) to identify the options. Where a statutory conversion isn’t possible, a statutory merger might be. Or it might be necessary to dissolve the corporation and form an LLC from the ground up.

What is Business Domestication?

Business domestication involves transferring an LLC or C Corporation’s charter to a different state. This is another way of saying changing the business’s domicile (residence).

Sometimes, people confuse domestication with foreign qualifications. So let me take a moment to explain the difference:

  • Domestication of an LLC or Corporation is when you move the business to another state. When completed, it no longer exists in the state where it was initially formed.
  • Foreign qualification is registering a business in another state (or states) beyond the state in which it is already registered. With the foreign qualification ption, the business retains its residence in its original state.

Not every state allows domestication and those that do have their own rules and process. With that in mind, it’s vital that business owners check with the Secretary of State office in the state to which they want to domesticate. If domestication isn’t an option, then the business will need to form the company anew in the state to which it wants to move and dissolve the company in the state it’s moving from.

An alternative to forming a corporation in a new state and dissolving the existing corporation, business domestication offers some advantages:

  1.  It has fewer tax consequences (mainly because it avoids liquidating the assets of the LLC or corporation when ceasing operations in the original state).
  2. The company retains its credit history, thus giving investors, banks, and vendors more confidence in lending money or doing business with it.

Companies that are foreign qualified to do business in another state (or states) may be able to change their state of incorporation to a host state through domestication. In other words, they may be able to change jurisdiction rather than completely dissolve in the home state and re-register in the host state.

While the requirements vary from state to state, the domestication process generally involves the following steps:

  1. Apply for domestication in the new state.
  2. Dissolve the business in the state where it was chartered originally.

States usually ask for the following documents when a business applies for domestication:

  • Articles of Domestication for the state to which the business is relocating
  • Certificate of Good Standing (from the business’s original domicile state)
  • A copy of soon-to-be-filed Articles of Dissolution (for the charter state)
  • A Certificate of Good Standing (from the charter state’s Secretary of State)

A word of caution: Be wary of filing for dissolution before the domestication documents have been accepted. How devastating would it be to find out that you have no active business? That could potentially happen if the new state rejected your domestication application and you had already closed your business in your original state.

A Word About Business Compliance

Regardless of whether a company is doing a statutory conversion or domestication, it must make sure it fulfills all federal, state, and local business compliance requirements to operate legally and maintain good standing. Different entity types have different compliance obligations, and those responsibilities vary by state and jurisdiction, as well.

Before converting a business entity type that will have legal or tax implications, it’s wise to consult a lawyer or an accounting and a tax professional for insight and guidance. After getting that advice, CorpNet is here to help with all your business formation and compliance filings—including statutory conversions and domestications.

The post The Difference Between a Business Entity Statutory Conversion and Business Domestication appeared first on CorpNet.

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The Best CPA Marketing Channels for Growing Your Firm https://www.corpnet.com/blog/the-best-cpa-marketing-channels-for-growing-your-firm/ Thu, 22 Dec 2022 13:27:01 +0000 /?p=16651 The post The Best CPA Marketing Channels for Growing Your Firm appeared first on CorpNet.

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Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your business matters more than ever. Smart marketing can give you the edge you need to succeed—if you know where to spend your time and money!

Listed below are five CPA marketing channels sure to help grow your accounting business.

1. Direct Mail

Along with huge accounting staff, huge accounting firms have huge budgets. How can you compete, especially when it comes to direct mail? According to PebblePost, direct mail is alive and well. There are some interesting statistics to consider:

  • The direct mail advertising market is projected to grow from $71.57 billion in 2021 to $72.67 billion in 2022.
  • The average return on investment for direct mail is $4.09 for every $1.27 spent.
  • The average response rate for direct mail is between 2.7% and 4.4%.
  • 73% of American consumers prefer being contacted by brands via direct mail because they can read mail at their own convenience.
  • More than 40% of direct mail recipients read or at least scan direct mail they get.
  • 84% of Gen Z have received a direct mail piece with a QR code to interact with a brand online (by watching a video, going to a landing page with sales copy, or ordering by phone/action device).
  • Nearly 40% of these campaigns used direct mail and generated a profitable ROI.
  • Nearly 90% of Millennials love receiving mail.
  • 57% of Millennial respondents acted on direct mail offers.
  • Two-thirds of Gen X consumers say they have a positive impression of companies that send out relevant marketing mail.

Since direct mail can require a significant budget commitment, make the most of your investment by carefully targeting your recipients. Your direct mail piece should clearly explain why a business or consumer should choose your small CPA firm instead of one of the major accounting firms. What is your Unique Selling Point (USP)? What are the benefits to the client (lower cost, more personal attention, faster service)? Use a few of your best client testimonials along with photos to make the direct mail piece visually appealing.

2. Email Marketing

Americans are constantly checking their email. In fact, a whopping 99% of people check their email daily, according to a study by Mailbutler. So, marketing to your accounting customers by email is a must. Need more convincing? Check out these statistics:

  • The number of global email users is expected to grow to around 4.3 billion in 2022. In 2025, this figure is predicted to reach around 4.6 billion.
  • 99% of email users check their inbox every day, 58% of which do it first thing in the morning.
  • 59% of millennials and 67% of zoomers check their email inbox on their smartphone.
  • 46% of global smartphone users prefer to be contacted by businesses via email.
  • 29% of marketers consider email marketing to be the most effective marketing channel.
  • 89% of marketers use email as the primary channel for generating leads.
  • 93% of B2B marketers use email to distribute content.

What’s important to remember when it comes to email marketing is you need the person’s permission to send it to them. Whether they sign up to get emails on a clipboard at your office, on your website, or by giving you an email address at a networking meeting, you must have explicit permission to market to them, or you’re in violation of CAN-SPAM laws.

Since most emails are opened on a mobile device, make sure your emails are optimized for mobile viewing (responsive design). Keep text, pictures, and links to a minimum. Put your call to action near the top of the email; don’t make readers scroll down to get your message.

Finally, tap into the analytics tools your email marketing service provides. You’d be amazed at what you can find out—from who opened what email when, and what they clicked on, to which emails drove the most sales or generated the most engagement.

3. Organic and Paid Search

Have you checked your rankings lately? Type a few words to describe your accounting services into your favorite search engine and see where your business shows up. If you’re not happy with the results, it’s time to take a closer look at your website’s search engine optimization (SEO). You need to make the most of your CPA marketing, and proper SEO tactics will help you do just that.

Backlinko offers some fun stats to get you excited about SEO:

  • Google currently has 86.86% of the search engine market.
  • The #1 result in Google gets approximately 32% of all clicks.
  • 49% of marketers report that organic search has the best ROI of any marketing channel.
  • Google organic search is responsible for 59.2% of the world’s web traffic.
  • On average, the typical internet user will search Google 4 times a day.

Start by educating yourself about SEO. Constantly changing SEO trends and strategies can be complicated, but the basics are fairly simple—you need value-added content with the right mix of keywords. And what’s even more important, you need to create helpful content that answers a person’s question.

You’ll also want to invest in paid search engine marketing, such as pay-per-click (PPC) ads. PPC advertising is affordable and it’s easy to modify your ads based on what gets results. You can promote specific services or target certain customer profiles. Use keywords your typical clients use when searching for you, and be sure to monitor your results.

4. Content Marketing

CPA marketing relies on convincing prospects you’ve got the expertise to handle their business. One way to build a reputation as an expert is with high-quality content. From blog posts and videos to infographics and white papers, creating and sharing content will help your accounting business attract more customers. You can start a blog on your website, guest post on other websites that your target customers visit, or even hire a freelance writer to handle your content creation.

What should your content cover? One good way to get ideas is by tapping into the top questions you get from clients or the biggest problems they have. Offer tips for solving those problems and share content that answers the questions (but also points out the ways your accounting firm can help). Be sure to include a call to action in each piece of content. Share the content you create on social media, your website, and via email to build word-of-mouth.

5. Social Media Marketing

One of your CPA marketing channels should be social media. Social networking not only helps you generate and nurture leads, it also helps you manage your reputation and build a name for your business in your local community. Plus, the more your content and your business name appear in social media, the better it is for your SEO.

Because social media is all about connections, make sure you are following and referencing your vendors, customers, peers, and other local businesses.  The more active you are on social media, the more you will build your brand and drive qualified traffic to your website.

To get attention in the increasingly crowded social media space, consider using paid social media advertising, too. All social media platforms provide paid advertising services that can get your message to your target market (and friends of your target market, and so on, and so on). Paid social media also lets you target users based on values such as location, interests, and behaviors.

Finally, don’t forget about online review sites, such as Yelp. One bad review could spread like wildfire if you don’t follow up and make amends, or at least address the issue. A positive referral could bring you tons of new business. Build up your reviews by sending follow-up emails to happy clients reminding them to review you online and share about your business on social media. Include links in your email to your Yelp, Facebook, and LinkedIn pages to make it easy for your clients to leave comments and follow your pages.

By using these five marketing channels, you’ll put your accounting business on the road to continued growth and success.

Woman Smiling at Desk

Partner With CorpNet

As a bookkeeper, accountant, or consultant, your clients can now depend on you to maintain their business filings and corporate compliance. Become a CorpNet Reseller or a Referral Partner and let our team of dedicated business filing experts help you grow your business.

The post The Best CPA Marketing Channels for Growing Your Firm appeared first on CorpNet.

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How to Find Your First 10 Accounting Clients https://www.corpnet.com/blog/how-to-find-accounting-clients/ Tue, 20 Dec 2022 13:07:12 +0000 /?p=16316 The post How to Find Your First 10 Accounting Clients appeared first on CorpNet.

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Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers?

If you’re looking to start or grow your accounting firm in 2023, I’d like to share some of my favorite ways to find your initial accounting clients and start building your business.

Ask Friends and Family for Referrals

The wider you spread the word that you’re looking for clients, the more people you’ll find who know someone that needs your accounting expertise. Since more than 80% of Americans seek recommendations when making a purchase of any kind, word-of-mouth marketing can be one of your most effective ways to find clients. Talk up your new business to everyone you know (be sure to have business cards ready to hand out, too). In return, offer to hand out business cards for your friends and family members who are looking for new business as well.

Use Online Ratings and Review Sites

Online ratings and review sites are the digital word-of-mouth. Over 92% of consumers make a purchase after visiting review sites like Yelp. But how can you make sure your new accounting business is represented on these websites when you’re just starting out and don’t yet have any clients to review your business? Easy. By purchasing a few ads when you open your business and start searching for customers, you can be sure local prospects looking for accounting services will see your business’s name. Ads appear in a variety of places, including on relevant search result pages and competitors’ business pages.

Focus on a Niche

Do you have a specialty such as accounting for small businesses or for a specific industry? If so, get involved with that specialty’s trade associations and industry groups. Speak at their conferences, attend networking events and follow them on all relevant social media platforms.

Staying close to the groups in your niche not only increases your chances of meeting new clients, but also helps you stay on the cutting edge. You’ll be up to date on the latest concerns your target clients have and any emerging legislation. The more knowledgeable you can become on the topics important to your clients, the more you can help solve their specific issues.

For example, suppose you decide to specialize in accounting for the elderly. In this case, you’ll want to work with retirement homes or other groups catering to seniors. Volunteer your services for a few hours to help members with tax forms, or give free, informative talks.

Get Involved with Social Media Groups

LinkedIn and Facebook, in particular, have strong group page dynamics. Ask to join groups and then search for relevant topics or questions. Start answering members’ accounting questions, and offer additional help offline or IRL (in real life). You can search for topics or keywords across all platforms with a free search tool like Social Searcher. If you want to set up an account so the search results are sent automatically to your email, Social Searcher has several package price options.

Target Startup Businesses

New businesses often don’t have accountants yet. Look for business startups by volunteering for organizations such as your local Small Business Development Center (SBDC) or SCORE which provide free or low-cost consulting to business owners.

Be extra helpful by adding other services, such as incorporation services, LLC filings, and annual corporate compliance. You can even earn a commission by becoming a referral partner or offer the service in-house through a reseller program.

Embrace Content Marketing

Everyone searches online and Google dominates search. Google also loves content and especially quality content from first-hand experience. You don’t have to be an expert at marketing to create a robust, information-rich website that Google and visitors will love.

If you’re not sure what to write about, go back to the social media groups mentioned above and look at the questions people ask. Take one question and write a blog post that answers it. Good content marketing is really that easy. You don’t have to be an expert at digital marketing or SEO, you just need to give freely of your knowledge.

Partner With Other Professionals

Seek out other professionals in your area to see if they have partnered with an accounting business. Attorneys, personal and business investment consultants, and even IT pros probably have clients in need of services your accounting startup can provide. Offer to refer their businesses to your clients as your company gets off the ground. You can even look for well-established accounting firms that may not have expertise in your area of specialization.

Arrange for Barter

Why not trade your accounting services for another entrepreneur’s product or services? For example, barter your accounting skills to a graphic designer in return for a logo, or to a website designer in exchange for getting your website up and running. You can join an official barter exchange (search for them online) or use informal barter with other local business owners. Even if you don’t make any money off the exchange, you’ll get something beneficial out of it—and once you’ve developed a relationship with the other business, you may also get some referrals out of the deal.

Donate Accounting Services

Are you active with your church group, kids’ school, or a local charity? You can build your business’s reputation and spread the word about your accounting business by volunteering to do the group’s accounting tasks for free (think PTA treasurer). The more people you get to know and organizations you get involved with, the easier getting those first 10 paying accounting clients will be. Most organizations also have newsletters or membership guides where you can purchase a classified ad. In the case of a school, you could sponsor the annual carnival, talent show or sports team.

Once you get those first 10 accounting clients, take good care of them to build a lasting relationship. Make sure all their needs are met, show your appreciation for their business, and only then ask them for referrals to grow your client base.

Woman Smiling at Desk

Partner With CorpNet

As a bookkeeper, accountant, or consultant, your clients can now depend on you to maintain their business filings and corporate compliance. Become a CorpNet Reseller or a Referral Partner and let our team of dedicated business filing experts help you grow your business.

The post How to Find Your First 10 Accounting Clients appeared first on CorpNet.

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Can a Sole Proprietor Have Employees? https://www.corpnet.com/blog/can-a-sole-proprietor-have-employees/ Mon, 19 Dec 2022 18:05:04 +0000 https://www.corpnet.com/?p=64474 The post Can a Sole Proprietor Have Employees? appeared first on CorpNet.

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Even when a small business starts as a sole proprietorship with only a solitary business owner who handles everything, growth and expansion are often the ultimate objectives. To achieve those goals, a sole proprietor will likely need some help along the way — which may involve hiring workers.

Since a sole proprietorship is not an officially registered business entity nor recognized as its own tax entity, you may be wondering if a sole proprietor can have employees. The answer is yes! Let’s explore this further and answer some common requestions that relate to this topic.

1. What is a sole proprietor exactly?

A sole proprietorship is a business not formally registered as an entity with the state. It is owned by a sole proprietor (either an individual business owner or a married couple). In a sole proprietorship, the business owner and the business are considered the same legal and tax-paying entity. The sole proprietor is personally responsible for all of the business’s legal and financial liabilities.

For tax purposes, a sole proprietorship’s business income, expenses, profits, and losses flow through to the individual business owner’s tax returns (using Schedule C of IRS Form 1040).

2. Can a sole proprietor employ himself (or herself)?

A sole proprietor is NOT an employee of the company and may not be on the company payroll. Rather than earn a salary or wages from the business, the sole proprietor takes “owner’s draws” (typically by writing business checks to themselves) to withdraw money from the business’s profits for personal use.

No taxes are withheld from owner’s draws, so the sole proprietor must make quarterly estimated tax payments to the government based on the business’s approximate taxable earnings each quarter. Those quarterly tax payments include income tax and self-employment taxes (Social Security and Medicare).

3. Can a sole proprietor employ their spouse?

Sometimes, sole proprietorships are owned by a married couple rather than an individual. If a spouse works in the business as a partner, the individual takes owner’s draws and is not compensated through a traditional payroll process.

However, if the sole proprietor hires their spouse as an employee, the spouse must be set up on payroll and pay income tax and FICA (Social Security and Medicare) taxes on their wages. However, their wages are not subject to FUTA (federal unemployment tax).

4. Can a sole proprietor hire their children as employees?

If a sole proprietor hires children (even their own), they must do so in compliance with child labor laws.

How taxes are handled for child workers depends on their age. Generally, the federal government applies the following rules:

  • Children under the age of 18 are exempt from FICA taxes (Social Security and Medicare).
  • Employers do not have to pay FUTA on wages of children under the age of 21.
  • Children of any age must pay income tax on their wages. Employers must withhold that tax from the child’s pay.

State and local tax laws vary, so business owners should check with their state and local governments to determine if they exempt children from their income taxes.

5. What does a sole proprietor need to hire employees?

For payroll and other employment tax purposes, sole proprietors need the following tax accounts and documentation:

  • EIN (Employer Identification Number) – A sole proprietor must obtain an EIN (a 9-digit ID number) from the IRS before hiring employees. The federal government uses that ID number for tracking the employer’s tax remittances from employee withholdings, payment of the employer’s share of FICA taxes (Social Security and Medicare), and payment of FUTA tax (Federal unemployment tax).
  • Payroll Tax Registration with the State and Local Governments – Employers typically have to establish payroll tax accounts in the states and local jurisdictions where they have employees. The process and requirements vary, so business owners should research the rules that apply to them and ask an accountant for insight if needed. Similar to how the IRS uses an EIN, state and local payroll tax IDs are used for tax reporting and tracking purposes related to employee withholdings and payments to the state unemployment insurance program.
  • Workers’ Compensation Insurance Policy – Most states require employers to carry workers’ comp insurance to cover medical, rehabilitation, and lost wages costs for workers who have suffered work-related injuries or illnesses.
  • Form W-4 – Employers must get a completed Form W-4 (Individual Withholding Certificate) from each employee, so they know how much income tax to withhold from the individual’s wages each pay period.
  • State Tax Withholding Form – Some states may require employers to have their employees complete an official state form to determine how much state income tax to withhold. Other states go by the withholdings on the W-4.
  • Form I-9 – They must also ask for a completed Form I-9 (Employment Eligibility Authorization) to certify the individual is legally authorized to work in the United States.

A sole proprietor may also need other information and documentation from new hires. The requirements can vary depending on the business and the state where the employee performs their work.

Below are several examples of documentation needed for new hires:

  • Signed offer letter
  • Bank account information (if the employee’s pay will be issued through direct deposit)
  • Forms to authorize enrollment in benefits (such as retirement savings plans and health care plans)
  • Signed acknowledgment of receipt of workplace policy documents or employee handbook

6. How does a sole proprietorship pay employees?

A sole proprietor must choose their payroll schedule — the frequency of paying employees. Most small businesses pay employees weekly or biweekly (every two weeks) with a physical paycheck or direct deposit.

Some states allow businesses to pay employees via other means, such as prepaid payroll cards. The sole proprietor loads funds to the employee’s card account, and the employee can then use their card as they would a debit card to make purchases, withdraw cash, pay bills, etc.

When issuing pay to workers, employers must deduct the required tax withholdings, set those monies aside, and remit them to the tax agencies (e.g., U.S. Treasury Department and state and local tax agencies).

If the sole proprietorship offers benefits such as medical insurance, health savings accounts, or 401K plan, employee contributions to those programs must also be withheld from employees’ pay and remitted to the appropriate provider or financial institution.

Also, there may be mandatory deductions that employers must withhold from an employee’s pay, such as court-ordered wage garnishments for child support or back taxes.

7. What are the steps for calculating an employee’s take-home pay?

Here’s an overview of the payroll calculation and payment process:

  1. Calculate gross pay – Multiply the total hours worked by the hourly pay rate.
  2. Withhold pre-tax deductions – Certain deductions are taken from workers’ pay before taxes are applied. Examples include contributions to traditional 401K plans and healthcare plan contributions.
  3. Withhold taxes – Employers must withhold Statutory deductions such as federal, state, and local income taxes and FICA taxes from the adjusted gross income after deducting pre-tax withholdings.
  4. Withhold post-tax deductions – If wage garnishments are required or the employee is contributing to any voluntary taxable benefits (e.g., Roth 401K, long-term disability insurance), those amounts are deducted after taxes are withheld.
  5. Pay workers – After working through the above steps, the end result is the employee’s net pay.

8. Can sole proprietors handle payroll on their own?

While business owners may calculate employees’ gross pay, withholdings, and net income on their own if they wish, the process can be time-consuming and confusing.

Payroll software (e.g., Gusto, ADP, Paychex, etc.) can help simplify and automate the process. Or it may be beneficial to contract a payroll services provider, bookkeeper, or accountant to manage payroll. Failure to calculate payroll correctly, issue payments to agencies on time, or maintain accurate payroll records can result in costly penalties.

9. Can a sole proprietor have 1099 employees?

Technically, there’s no such thing as a “1099 employee.” What people mean when using that term is “independent contractor.” Independent contractors are individuals contracted to do work for a business, but they are not on the company’s payroll. Instead, they send invoices to the business and usually get paid by check, payment app (such as PayPal), or electronic funds transfer.

At the end of the tax year, a business must send the independent contractor a Form 1099-NEC (Non-Employee Compensation) if it paid the independent contractor more than $600 in the year. No income taxes or other payroll deductions are withheld from payments to independent contractors. Also, employers do not have to pay unemployment tax or workers compensation insurance for independent contractors.

It’s critical to classify workers as employees or independent contractors correctly. The IRS has “common law” rules for when someone must be treated as an employee for tax purposes based on the degree of control and independence they have over their work and various other factors. When it’s unclear whether the individual meets the criteria for independent contractor or employee, either the business owner or the worker can file Form SS-8 (Determination of Worker Status for Purposes of Federal Employment Taxes and Income Tax Withholding) with the IRS. Then, the IRS will review the situation and officially determine the individual’s status.

States’ guidelines for classifying workers may be stricter than the federal government’s rules.

10. What employment laws should a small businesses be aware of?

Laws exist at the federal and state levels to protect the safety and rights of employees. Some apply to all employers, while others are tailored to specific industries and types of businesses.

The U.S. Department of Labor summarizes its major laws on its website. Sole proprietors who plan to hire employees should also verify what state employment-related regulations apply to them. An attorney or human resources specialist can help business owners understand their responsibilities.

11. Do sole proprietors need an employee handbook?

No laws require private employers to have an employee handbook per se. However, some federal, state, and local laws require that businesses have specific written workplace policies to demonstrate compliance with employment laws. Sole proprietors should find out which federal, state, and local laws apply to them and then determine the written policies required. Policies may be stand-alone documents or part of an employee handbook containing all of a business’s policies, rules, and expectations.

Here are some examples of what employee handbooks include:

  • Equal employment opportunity (antidiscrimination) policy
  • Workplace anti-harassment (including sexual harassment) policy
  • Employee leave policies (vacation, sick leave, other paid time off)
  • Pay policies
  • Benefits eligibility policies
  • Holidays and other annual office closures
  • Communications policies
  • Family and medical leave policy (if 50 or more employees)
  • Safety and security policies
  • Employee code of content
  • Employee review process and assessments for raises and promotions
  • Disciplinary process
  • Complaint filing process
  • Termination policy

12. What payroll records must you keep?

Keeping accurate and complete payroll records is vital. The amount of time business owners must retain records can vary depending on the government agency and applicable employment regulations. Some human resource experts suggest keeping employee records for a minimum of seven years to cover all record-keeping requirements.

Here are several examples of essential payroll records:

  • Employee name, address, phone number, email address
  • Employee pay authorization and direct deposit information (if applicable)
  • Employee date of birth
  • Employee occupation
  • Employee Social Security Number
  • Emergency contact information
  • Benefit plan enrollment documentation
  • Pay dates
  • Hours worked (time sheets)
  • Exemption status (exempt or non-exempt)
  • Pay rate (i.e., hourly wage or salary)
  • Overtime pay
  • Attendance and time off records
  • Leave balances (e.g., paid sick leave, vacation, other paid time off)
  • Payroll withholdings and deductions
  • Work-related expense reports and reimbursements
  • Form W-2 (Wage and Tax statements) for federal income tax withholdings
  • State and local tax withholding certificates (if required)
  • Form W-4 (Employee’s Withholding Certificate)
  • Form I-9 (Employment Eligibility Verification)

13. How many employees can a sole proprietor have?

There is no limit to the number of employees allowed in a sole proprietorship. That said, it is important to note that adding employees may potentially increase the business owner’s legal risks. The sole proprietorship business structure offers no legal separation between the business owner and the company. Therefore, the sole proprietor’s personal assets are not protected if an employee sues the business. This isn’t meant to dissuade solo business owners from hiring, but it does give some food for thought. Perhaps another business structure may be more advantageous to minimize risks as a company grows.

14. Should a sole proprietor change business structures?

Many sole proprietorships choose the Limited Liability Company (LLC) structure because it provides personal liability protection and tax flexibility while maintaining simplicity. Forming an LLC is relatively straightforward and results in separating the business owner (known as a “member”) from the legal and financial debts of the business.

The ideal entity type can depend on many factors, and every entrepreneur’s circumstances are different in some way. That’s why sole proprietors should consider their options carefully and seek the advice of trustworthy legal and tax professionals when deciding.

CorpNet Can Help

Hiring employees and need to get your ducks in a row? CorpNet can help you register for your state unemployment insurance and state income tax accounts.

The post Can a Sole Proprietor Have Employees? appeared first on CorpNet.

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